It's a new year. Not just any new year. It's 2015.
That's right, 15 years have passed since we entered "the future" -- the year 2000. Back then, Google had just been born (and could be gamed like crazy), most websites looked like children had built them (and that was sometimes true), and probably most businesses thought that sites were unnecessary. After all ... they still had the Yellow Pages.
Today, most businesses know that websites are completely necessary, and many are coming to understand that mobile websites are important too. Either you need a separate mobile site (easier to read on a small mobile screen), or you need an "adaptive" site -- something that automatically adjusts itself to every screen.
And really, you need more than just a website. You need one that: 1) gets traffic; and 2) converts traffic. So ... have you covered all your bases?
The world is honestly going digital, and unless you're in some sort of unusual niche where these realities don't apply, the question is whether you've invested in the continuation of your business. If you're not going digital, if you're not investing a serious portion of your marketing budget into online options (which are FAR more measurable than direct mail, TV or radio ads, etc.), there's a good bet you're leaving money on the table or even putting your business at risk.
So are you ready to make a digital marketing resolution? It's 2015, and it's time to know that digital plays a massive role in the successful future of your business and to invest in line with that fact. What digital marketing resolutions will you make? Are you just getting a business online for the first time? Do you need a mobile solution? Do you need to add e-commerce, or to start running (and tracking) paid ads? Do you need more people finding you through natural search engine results?
What do YOU want to accomplish online in 2015? So much can be done, and you may be surprised at how much you can get online compared with what you can get through old media solutions.
If you want to start developing your digital marketing efforts this year, please contact me and let's talk. One of my favorite things is helping business owners or marketing managers avoid getting oversold or overcharged by others. Obviously I'm encouraging everyone to spend on digital marketing, but only to spend where it makes sense and in ways that can be measured. This is critical to seeing, long-term, that you've made a good choice and that you can continue spending with a positive return on investment.
If you're already growing online, if you're already developing what you need to in our digital world, fantastic. Then it's just time to celebrate a new year and the prosperity ahead. Wishing you the best!
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