My name is Steve McCardell. I founded mccardellwrite in 2001 as a business writing and content marketing service. Because I had to market my own business and because writing is so deeply entwined with marketing, I've accumulated years of digital marketing experience and today work full time in search engine optimization (SEO), digital ads, and social media. I use analytics daily to improve Return on Ad Spend (ROAS) and to assess the value of search engine and social media efforts; use some A/B split testing; and do some work with e-mail marketing.
Through the years, I've also ghostwritten books (including a fun little novel of my own), and have written extensively in the form of press releases, articles, blogs, social media posts, speeches, copywriting, advertorial writing, web content, and more.
Today, because of my full-time digital marketing work, I only provide Pay Per Click (PPC) management services to clients. You can click here to learn more.