It's official: I wish every small business in my hometown (Rochester, MI) knew about mccardellwrite because I keep running into businesses that have no website; or terribly cluttered, unkempt, unhappily unprofessional websites; or websites with no search engine presence at all.
And too many of them don't realize how inexpensively they can have a QUALITY website built with good content and a valuable search engine presence for the Rochester area.
This is of course true all over the place. I recently went on vacation and found local businesses with the same problems. How do you not have a website in this day and age when it's so easy? Because you don't know it's easy ... or that it's inexpensive if you don't want to do it yourself.
You need to get that site in place, and then you need to get -- at least -- onto Google+ and point it to your website. Why not Facebook first? Because Google+ is feeding local search results on Google, and this is key for local businesses.