I've posted my latest digital marketing article on LinkedIn. If you're at all interested in understanding the basics of search engine optimization (and getting some specific tips for success), I encourage you to check it out:
SEO in 2 Words
SEO, like any aspect of marketing, is not a one-time thing, and it isn't something that stands alone. And in many ways it's a complex topic. But it's easy to understand conceptually, and I think this basic understanding can help to steer any business and help to make better online decisions.