It's kind of funny the way adults melt down and start to goo goo when talking with babies, but the fact is, this seems to be an intuitive or instinctual way of relating to the baby. It's not that our natural way of speaking is "goo goo," but we're thinking of the audience. And this is so built-in that it would be strange to see an adult approach a baby and not change his tone or language at all.

We tend to do the same thing with kids too. Even if we speak to them respectfully and honestly, there are some things we talk with them about and some we perhaps do not; and we adapt how we tell them based on their use of language, their understanding of the world, etc.

So what about your business? Are you thinking about your audience when you choose your words, when you think about how to explain things, share things, sell things? Do you want to exude a corporate facade or a personal touch? Are you trying to convey fun, sensitivity, seriousness? Why? And how?

Why is your first question. It asks who your audience is and what you offer them. How asks how you share that with them.

Do you have a local business in Rochester, Michigan? Do you need help understanding how to get found online? Through September 2012, free help is here.

In an effort to help local businesses understand the basics of search engine optimization and local marketing online, I am recruiting YOU ... the local small business owner. And all you need to do is contact me and ask for a hand.

Your only requirement: having a business in Rochester or Rochester Hills. What you get: a review of your website for search engine optimization suggestions and an understanding of how to get found for local search results through Google+.

We can work by phone / e-mail for basics. If you're looking for more extensive help, we can meet at a time that's convenient for you.

If you operate a local business, I wonder if you've checked out your business for local search results recently. So you run an Italian restaurant in Rochester, Michigan. Have you searched "restaurant rochester michigan" or "italian restaurant rochester michigan" to see where you show up in Google? What about the other search engines?

Importantly, have you registered with each search engine's local maps to make sure you're showing up even closer to the top, and visually?

In Google, this is now handled by having a page on Google+. Are you on Google+? It's free, and if you're not getting found. ...

If you run any kind of independent cell phone store or other retail setting where cell phones make sense, I'd like to invite you to make Solavei available to your customers and my FREE HELP in promoting it to them.

Solavei hearkens back to MCI's "Friends and Family" plan, and this helps your business to earn a lot more than it can by only selling cell phones directly. Here's how it works:

Solavei offers unlimited talk, text, and data on the T-Mobile network for $49/month. There's no contract or credit check, as this is pre-paid. For every three customers you sign up, you/your business earn $20/month. (In additional to certain one-time bonuses.) But beyond that, you earn another $20/month for every 3 people each of your customers refers. So if you shared with 100 customers who each shared with 3 other customers, you would be earning 133 (groups of 3) x $20, or $2660/month in residual income PLUS $2000/month in additional pay. That's nearly $5000/month for sharing a great cellular plan. If those additional members start telling more people, there is even more money in it for you.

Keep in mind, your customers pay $49/month at first, but when they refer 3, their own bill is cut back to $29/month, even if they never tell anyone else.

If you're interested to add Solavei to the mix of cellular options you provide, I am happy to personalize marketing materials you can use to help move this service in your business. I won't charge a dime for this, but of course you'll need to join with Solavei through me in order to enjoy these extra free services.

If you'd like to join Solavei, please contact me and I can send you a private invitation. The company's official launch is September 21, 2012, though early phones are being used already.