When you're looking for more organic (direct from unpaid search results) traffic to your website, there are plenty of techniques you can use to help you get a better position in search engine results. This process is called SEO, or Search Engine Optimization.
Without getting into too much depth on this, today's SEO should really gear it toward providing searchers with more value rather than trying to game a search engine algorithm. That said, there are still ways of seeing how you can add more value for people in a way that will also get you more traffic. This is a situation where I feel everyone wins and is the ideal of SEO.
If you're interested in understanding more, you can visit my article on SEO tips.
Among the tricks of the trade, SEO professionals use a number of tools to track search engine rankings for various keywords and ESTIMATE the clicks generated from them each month. These tools have been important because several years ago as Google moved to https:, SEO experts lost the ability to get a bunch of information like rankings and clicks from Google Analytics directly.
But a fairly new tool called Keyword Hero restores much of that data directly inside Google Analytics, and it's become a favorite for me to the point that I now recommend it to anyone I do business with -- even if they won't know how to use it, by setting it up (which is simple), it builds up data that any SEO pro they work with will be able to use.
(Go ahead ... use that link to check it out: there is a FREE version that lets you track your 25 most visited pages.)
With Keyword Hero, instead of Google's common "Not Provided" result in Analytics (which means they're not telling you what people searched for to find you), you can once again get people's exact searches. So you're no longer wondering what keywords are driving traffic ... or SALES. It's all reported.
There are still some search results that show as "Not Provided" (they estimate 5-15%), but you get details on most searches, and this includes:
This is awesome because if you have a broad keyword (not just for one product) that gets a lot of traffic and/or conversions, you can make decisions about bringing in additional products to serve the demand. If you have a lot of traffic and no conversions, you can explore to see if it's simply not an ecommerce keyword (for instance, "how to tie a shoe" probably doesn't yield many sales) or if there's a problem with product selection or the landing page itself. This information is business gold.
Getting Easy Wins:
Any tool that tracks your keyword search positions (e.g., someone types in a term related to your business and it comes up in position #12 in Google's search results) is helpful in knowing what keywords you can most easily push onto page 1 positions (usually considered a top 10 listing). So if you have a term showing up (on average) in position 12, you know that a little optimization could help it move to position 9 or 10, bumping up the traffic you get from that keyword.
But with other tools, you don't know how many clicks you're already getting from a term, so you don't know if it's a useless term. (Others can only estimate.) You also don't know if it's ever turning into sales.
So with Keyword Hero, you have a better sense of which ones to really push on, moving them from a near-page-1 ranking up to page 1; or a bottom-of-page-1 ranking up toward the top. See something that looks like it's worth moving? Write some new content on it; make a new video on it; link these to the product page. (Just examples.)
Now this is really important: you cannot set up Keyword Hero any old time and get your historic data. It only starts picking up this data once it's installed. What does this mean?
Install it immediately!
Again, even if you don't know what to do with this data right now, you want to start getting it in place as it will help a professional boost your search engine rankings much more quickly if you have some history for them to work with. The tool is FREE for up to 25 pages, and starts at just $19 for larger sites.
If you ever think that organic traffic (which takes time or money to build, but can be an incredible financial foundation for your business), I encourage you to get Keyword Hero today.