A recent article touts 2013 as the year of the writer, and the reasons they give are the same reasons why it's time for your business to take advantage of truly good writing if you want to grow online.
The bottom line is that both traffic and conversions happen because of quality content. The links people have been buying up over the last many years for their websites, while probably still of some value, are becoming superseded by something I've talked about for years: the need for quality over quantity.
Content includes writing as well as audio / video. But even the latter typically involve words, and those words are often best thought out (written down) ahead of time. Some people are very comfortable getting on camera and getting their message across, or doing an audio this way; but often it leads to babbling and going down the wrong road. My suspicion is that search engines will start having success indexing both audio and video based on the clearly spoken words in them; so scripts will matter the way all SEO writing has in the past!
Of course content also involves presentation. A well written but ugly website will lose more sales than a gorgeous site with good content. It's all part of the user experience. And I would guess well over half the businesses in America either still need a website or need a more professional one ... even though they're very affordable! (Our packages even include professionally written content.)
This rise of the power of writing is one reason why we've launched a new business specifically to partner with those who have exclusive rights to great products and need someone to help with branding and marketing. We ONLY make money in that business when we make sales. Why would be do that? Because WE believe in the power of writing and other content we create. If you're looking for success online in 2013, I'd urge you to have some faith too, and to reach out with your questions about how we can help move your business forward.