I'm not offering this service at this time.
Please see under "Services" to see what's available. Thank you.
Digital Marketing for Real Estate Agents / Realtors
Let's be honest: it's 2016 and digital marketing is the present and the future of marketing, because it lets you reach the RIGHT audience ... affordably ... in ways that are less intrusive, even welcome to them ... and in ways that you can track.
Google alone processes 40,000+ search queries every second. More than half of these are done on mobile devices, and more than half those searches (more than 10,000 per second) have LOCAL intent. And that's just on Google. People are looking for local goods and services. Are you getting found? Below, you will find packages and descriptions of several services I offer and how they can help you in real estate. There's something for everyone here, so if you'd like to have a friendly and professional digital marketing expert on your side and available to answer your questions when you have them, please don't miss out on teaming up! |
This chart shows the service packages and their costs.
Descriptions of each service are BELOW the chart.
Contact me with QUESTIONS about any of this. I know digital marketing can feel overwhelming,
and I want you to understand that you can do this, especially with my help.
Descriptions of each service are BELOW the chart.
Contact me with QUESTIONS about any of this. I know digital marketing can feel overwhelming,
and I want you to understand that you can do this, especially with my help.
Basic |
Silver |
Gold |
Digital Marketing Advisor: answers by e-mail to your digital marketing questions. Up to 30 minutes / month. Monthly Value: $40 |
Digital Marketing Advisor: answers by e-mail to your digital marketing questions. Up to 30 minutes / month. Monthly Value: $40 |
Digital Marketing Advisor: answers by e-mail to your digital marketing questions. Up to 30 minutes / month. Monthly Value: $40 |
5 Interactive Images hosted. Discounted $30 setup for each new image. Monthly Value: $45+ |
10 Interactive Images hosted. Discounted $25 setup for each new image. Monthly Value: $90+ |
20 Interactive Images hosted. Discounted $20 setup for each new image. Monthly Value: $180+ |
n/a |
Media Opportunity Alerts Monthly Value: $20 |
Media Opportunity Alerts Monthly Value: $20 |
n/a |
Your Own Hosted App (Setup not included) Monthly Value: $40 |
Your Own Hosted App (Setup not included) Monthly Value: $40 |
n/a |
n/a |
Hosted / Managed Website Hosting and up to 1 hour of updates to your site (by request) / month. Value: $100 |
Monthly Value: $95+ Your Cost: $47 / mo. |
Monthly Value: $180+ Your Cost: $97 / mo. |
Monthly Value: $370+ Your Cost: $247 / mo. |
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Details on the Services in the Packages
Digital Marketing Advisor:
Don't get frustrated trying to do something new with your website, e-mail newsletters, advertising, or other marketing efforts online. Ask me by e-mail and I'll provide an answer within 24 hours. You get up to 30 minutes of my time each month. This can be a time and money saver, as I point you to the right solutions, and may provide screen shots or even short videos to give you clear answers.
Interactive Images:
These images include active icons. When clicked, they can provide someone with videos, property info with a link to the online listing, newsletter sign-up forms, connections to your social accounts, retargeting (great for digital advertising), "Click to Call" access to you, and more. All from within an image ... for instance, of a property you're selling! Click here for a sample.
These are an awesome way to transform how you share real estate listings on social media, almost like presenting a standalone web page in a single social post! And in a world where you need to stand out to win clients, this can set you apart from other agents. Normal cost is $49 setup and $9/month to host an image. With the packages shown, you pay much less for both the setup fee and the hosting, especially if you max out your hosting!
Media Opportunity Alerts:
I will send an e-mail alert any time I'm informed of a reporter or other writer (including bloggers) looking for real estate experts to help with stories they're working on. (I usually see at least a couple per week.) If you're included in the story, it gives you exposure; maybe something to share with your clients (to build credibility); and potentially gives you a link to your website. If you get a link, this can definitely help with search engine visibility -- NOT to be underestimated. (This is one reason why I really recommend having your own website, even if you work for an agency.)
You can get these alerts for free yourself by joining "Help a Report Out," or HARO. However, without my help, you'll have to read through three e-mails a day from them, each of which usually contains 50+ media opportunities covering many topics. I will send ONLY those related to real estate, saving you a ton of time. These will be sent to ALL my real estate clients at the Silver package and above, so a fast response will always be important; but the goal here is to save you time sifting through inquiries.
This service should save you a 30 to 60 minutes per month and should be worth at least $20 to $40/month to you.
Your Own Hosted App:
Very few real estate agents have apps today, which is why this is especially exciting. We are in the early days of apps starting to play a role in search engine visibility, and those who position their apps in the search engines now are likely to reap long-term benefits. An app also gives your clients an easy way to click and call you; to check your latest listings; to see your latest blogs (if you write them); and more.
An app also lets you reach out through "Push Notification" to everyone who has downloaded your app. These are short messages, up to just 50 characters. But these notifications are quickly seen by everyone with the app, and this is a great way to alert people to new listings, for instance. Plus, get creative: form partnerships with complementary local business people, who agree to promote you when you send out their special offers to your app followers. Used carefully, this can build your business while providing more value to those who follow you!
There is a setup fee that depends on the app you want to build. There are also fees for any changes you want me to make over time, thought these should be rare. (Your app automatically updates when you make changes to your website.) But your hosting fee -- which includes access to Push Notifications -- is included at a discount in the packages.
Click here to learn more about the apps I provide and the costs involved in setting one up. There are other, self-serve app builders online, but from my research, all the quality builders cost this much OR MORE, and you need to be comfortable building it yourself.
Hosted / Managed Website:
This is for those who need a website and don't want to build or maintain it themselves. A website is critical to your digital marketing efforts. It's the home base where you want to attract traffic. You don't want to send people to a simple profile page on the site of the agency you work for because this can drive inquiries to OTHER agents, and it fails to build long-term search engine benefits for you. This is especially important if you ever change agencies.
This service does NOT include the cost of setting up the website, but includes monthly hosting costs as well as any changes you request each month with up to one hour of my time included. (I am very efficient in this work, and that hour can get a lot done if needed.) This also does NOT include any custom writing. It includes things like adding content you've written (and I'm happy to do some clean-up editing on it); adding pictures or listings; adding pages with your content; etc. Also, all the work will be optimized for website visibility.
COST OF SETUP: I am not advertising my services for building websites right now, but will do so for those who purchase this package. Setup is $397, and includes all graphics, layout, search engine optimization, editing of your content, and up to 5 pages. In addition to the 5 pages, it will include a link to your listings and/or general MLS listings, as you like. If you want me developing the written content for these 5 pages, the total is $597 ... a $100 discount off my normal rate.
DO YOU HAVE OTHER DIGITAL MARKETING NEEDS NOT COVERED HERE?
Let me know if you're looking for something different and I'll be happy to discuss a package that's right for you!
Don't get frustrated trying to do something new with your website, e-mail newsletters, advertising, or other marketing efforts online. Ask me by e-mail and I'll provide an answer within 24 hours. You get up to 30 minutes of my time each month. This can be a time and money saver, as I point you to the right solutions, and may provide screen shots or even short videos to give you clear answers.
Interactive Images:
These images include active icons. When clicked, they can provide someone with videos, property info with a link to the online listing, newsletter sign-up forms, connections to your social accounts, retargeting (great for digital advertising), "Click to Call" access to you, and more. All from within an image ... for instance, of a property you're selling! Click here for a sample.
These are an awesome way to transform how you share real estate listings on social media, almost like presenting a standalone web page in a single social post! And in a world where you need to stand out to win clients, this can set you apart from other agents. Normal cost is $49 setup and $9/month to host an image. With the packages shown, you pay much less for both the setup fee and the hosting, especially if you max out your hosting!
Media Opportunity Alerts:
I will send an e-mail alert any time I'm informed of a reporter or other writer (including bloggers) looking for real estate experts to help with stories they're working on. (I usually see at least a couple per week.) If you're included in the story, it gives you exposure; maybe something to share with your clients (to build credibility); and potentially gives you a link to your website. If you get a link, this can definitely help with search engine visibility -- NOT to be underestimated. (This is one reason why I really recommend having your own website, even if you work for an agency.)
You can get these alerts for free yourself by joining "Help a Report Out," or HARO. However, without my help, you'll have to read through three e-mails a day from them, each of which usually contains 50+ media opportunities covering many topics. I will send ONLY those related to real estate, saving you a ton of time. These will be sent to ALL my real estate clients at the Silver package and above, so a fast response will always be important; but the goal here is to save you time sifting through inquiries.
This service should save you a 30 to 60 minutes per month and should be worth at least $20 to $40/month to you.
Your Own Hosted App:
Very few real estate agents have apps today, which is why this is especially exciting. We are in the early days of apps starting to play a role in search engine visibility, and those who position their apps in the search engines now are likely to reap long-term benefits. An app also gives your clients an easy way to click and call you; to check your latest listings; to see your latest blogs (if you write them); and more.
An app also lets you reach out through "Push Notification" to everyone who has downloaded your app. These are short messages, up to just 50 characters. But these notifications are quickly seen by everyone with the app, and this is a great way to alert people to new listings, for instance. Plus, get creative: form partnerships with complementary local business people, who agree to promote you when you send out their special offers to your app followers. Used carefully, this can build your business while providing more value to those who follow you!
There is a setup fee that depends on the app you want to build. There are also fees for any changes you want me to make over time, thought these should be rare. (Your app automatically updates when you make changes to your website.) But your hosting fee -- which includes access to Push Notifications -- is included at a discount in the packages.
Click here to learn more about the apps I provide and the costs involved in setting one up. There are other, self-serve app builders online, but from my research, all the quality builders cost this much OR MORE, and you need to be comfortable building it yourself.
Hosted / Managed Website:
This is for those who need a website and don't want to build or maintain it themselves. A website is critical to your digital marketing efforts. It's the home base where you want to attract traffic. You don't want to send people to a simple profile page on the site of the agency you work for because this can drive inquiries to OTHER agents, and it fails to build long-term search engine benefits for you. This is especially important if you ever change agencies.
This service does NOT include the cost of setting up the website, but includes monthly hosting costs as well as any changes you request each month with up to one hour of my time included. (I am very efficient in this work, and that hour can get a lot done if needed.) This also does NOT include any custom writing. It includes things like adding content you've written (and I'm happy to do some clean-up editing on it); adding pictures or listings; adding pages with your content; etc. Also, all the work will be optimized for website visibility.
COST OF SETUP: I am not advertising my services for building websites right now, but will do so for those who purchase this package. Setup is $397, and includes all graphics, layout, search engine optimization, editing of your content, and up to 5 pages. In addition to the 5 pages, it will include a link to your listings and/or general MLS listings, as you like. If you want me developing the written content for these 5 pages, the total is $597 ... a $100 discount off my normal rate.
DO YOU HAVE OTHER DIGITAL MARKETING NEEDS NOT COVERED HERE?
Let me know if you're looking for something different and I'll be happy to discuss a package that's right for you!
Real Estate Agent Fast Start Setup Special
* Get a 5-page website built including content professionally written for every page (includes information on your local area, maximum 500 words per page); images; search engine optimization; integration with your mailing list (optional); a blog set up (optional); and a link to your property listings and/or your general MLS listings.
Value: $697
* Get your app fully built. This includes all graphic design work, and depending on your needs, features like: a connection to your website; a showcase of your latest blogs; a link to your listings and/or MLS listings; "Click to Call"; e-mail; audio gallery; picture gallery; YouTube video gallery; links to your social accounts; newsletter signup form; and a profile page. Also gives you the ability to send "Push Notifications." (Does not include monthly hosting fee; please see packages above.)
Value: $497
* Get 5 of your listings turned into Interactive Images. Up to 10 interactive icons on each listing, including things like a link to the listing online; newsletter signup form; links to your social accounts; audio and/or video about the listing; and "Click to Call." Open to your requests.
Value: $245
* Get a 5-page website built including content professionally written for every page (includes information on your local area, maximum 500 words per page); images; search engine optimization; integration with your mailing list (optional); a blog set up (optional); and a link to your property listings and/or your general MLS listings.
Value: $697
* Get your app fully built. This includes all graphic design work, and depending on your needs, features like: a connection to your website; a showcase of your latest blogs; a link to your listings and/or MLS listings; "Click to Call"; e-mail; audio gallery; picture gallery; YouTube video gallery; links to your social accounts; newsletter signup form; and a profile page. Also gives you the ability to send "Push Notifications." (Does not include monthly hosting fee; please see packages above.)
Value: $497
* Get 5 of your listings turned into Interactive Images. Up to 10 interactive icons on each listing, including things like a link to the listing online; newsletter signup form; links to your social accounts; audio and/or video about the listing; and "Click to Call." Open to your requests.
Value: $245
Total Value = $1439 | Your Cost just $1197