Pay Per Click (PPC) Management
Pay Per Click through Google Adwords and Bing Ads (collectively serving ads for more than 95% of all online searches in North America) and through the big social networks is an extremely powerful option. They allow you to generate traffic on demand with precision, on budget, and with detailed tracking. PPC is a direct marketer's dream.
But run incorrectly, they can also be your worst nightmare. That's because they can easily run away from you as you spend vast amounts of money without an adequate return. I have witnessed accounts spending thousands of dollars per day more than they were earning in revenue without anyone aware of the problem. Left unchecked, this would have sunk the business.
I have run accounts on a small scale and have run accounts generating millions in annual revenue, and I'd love to help YOU optimize Pay Per Click ads for your individual goals. This can be for raw traffic, newsletter subscriptions, sales transactions, revenue, or whatever best fits your business model.
Hiring an experienced manager for your PPC ads can make or break your ability to earn money with these ads, but there's also a danger to hiring an outside agency. Too often, they only care enough to make sure you're profitable (so they remain hired) and don't necessarily care as if it were their own business.
Having rescued accounts from other agencies, I've shut down ads that weren't performing, changed ads that weren't pointing to the right pages, and improved on ad copy (an advantage of bringing more than a dozen years of professional writing experience to the table). Things that others should have done, but didn't, because their incentive (pay) is on VOLUME rather than quality of work. Yes, they have to show a positive return for the business, but they don't have to show the best possible return.
Besides a highly analytical mind and extensive copywriting experience, I believe the exceptional thing I bring to you is ... care. I'm a one-man shop and I only work with a few clients. I get to know my clients and care about their businesses in a way most outside services never will. I can't really prove this to you in words here, but it's the way I'm built. I was raised to believe in quality and expect it in what I do for you.
My PPC Services
Whether you're just setting up your PPC campaigns, or they're well established and you need someone to run them for you, I can assist. Maybe you need someone just making sure that bids (your cost per click) are managed to keep you profitable, or you're looking to vastly expand your traffic, I can help. This is because I'm happy to customize our arrangement to your unique situation.
I can charge an hourly rate ($80/hour) to get you set up, or a monthly rate to simply monitor your account (to make sure it stays profitable). For large accounts, I charge 10% of ad spend if you're looking for someone to manage and expand your ads. This option is only available to those already spending $20,000 or more each month. (Of course my hourly work can help you ramp up to the percentage option.)
You will of course receive monthly reports showing how your account is performing.
Interested to get started? Click below to contact me and let's discuss your goals!