Local Business Essentials
Digital Marketing Solution

​Website  |  Email Marketing  |  Digital Ads

---

If you run a small business that serves a local marketplace and you need someone to manage your digital marketing successfully and affordably, I've put together the essentials services that will get you serious results. Managed by someone who's been writing and marketing since 2001, I believe this is not only affordable but also a fantastic value!

This Package Includes:

• A hosted website, including professionally written content, graphics, and search engine optimization. Also up to 1 hour of changes available on the site each month. Value = $97/month. Optional upgrade to include an online store. Click link for details on what's included.
  
  
• Email marketing. I will talk with you about any news or specials you're running in your business each month and will include this information along with an announcement about the latest content added to your site. Sent to your email subscribers through your email marketing service , which you'll pay for separately. (I can advise you on a service.) Value = $97/month.
  ​
• Digital ad management. I will run ads in one or more of Google Adwords, Bing Ads, and Facebook. These will be targeted to the local area you serve and to searches or interests directly connected to what you offer. I will report to you directly on ad spend and we'll discuss results and continue building and refining to make your business grow. Ad costs are not included (and you can set the budget on them). This package covers management of up to $1000 in ad spend; there are additional costs to management larger ad accounts. Value = $250/month.
  
  
• Media opportunity leads. I will scan through 100 to 200 media opportunities every weekday and send you any relating to your business. While I cannot guarantee that there will be opportunities for you in any given month, I can guarantee that this will save you a ton of time searching. And that any stories you do get featured in provide you with credibility, visibility, and potentially links (important!) to your website. Value = $50/month.
  
  
• Marketing mentorship. What else do you have questions about? Are you developing a brochure? Considering a press release? Looking into print advertising? Struggling with social media questions? Responding to one of the media opportunities I've alerted you to? I have experience in almost all areas of marketing and I want you to get a great ROI on everything you do. Talk with me about your plans and let's make sure you get the best deal and take the best approach. This feedback may be invaluable to you. Up to 1 hour per month included. Value = $100/month.

Total Package Value = ZERO setup + $594/month

Your Package Price = ZERO setup + $450/month
12-Month Minimum Commitment

---

Optional Services (only available with the package above)

• SEO content. Search engine optimization (SEO) is the process of making sure your website is found for more searches (for instance for more of the services you offer), and better ranked within those searches. Especially in a competitive space, you need to produce quality content on a regular basis. I recommend at least once a month for a local business.
  
  You can supply me with content to post to your website (as part of the hour of website updates included with the package). Or you can have me oversee this process. I will either do the writing myself or find a high-quality American writer. If overseeing a writer, I will assign topics to write on; will confirm uniqueness of the content; will edit for quality; and will post to your site.
  
  Each piece will be a minimum 750 words. 1 per month = $200/month. Ask for discounts if more frequent content is needed.
  
  
• Video marketing. YouTube videos often show up on the first page of Google results when highly relevant to a search. If you can provide images of your business, I can create a single overview video as well as several others specific to the products and/or services you offer. I will write a script and provide the voice over and background music for a video of up to 90 seconds. Videos will be uploaded to your YouTube account, search engine optimized, and have traffic driven to it for one month for an initial boost to its popularity. $500/video with all services included.
  
  Please note that these videos can also be used in conjunction with my unique chat software if you're interested to add that to your site. I provide the chat service at a discount to clients purchasing this package, whether or not you purchase video services from me.
  
  

I hope you can see how inclusive this package is. I've tried to give you the essentials to successful digital marketing for a local business along with options for a more aggressive local marketing effort. I want this to be so packed with value that you can't imagine working with anyone else! If you're interested to work together, please contact me and let's discuss your project.
​

Contact Me

Perfect for:

• HVAC Professionals
• Plumbers
• Electricians
• Roofers
• Dentists
• Lawyers
• Accountants
• Real Estate Agents
• Chiropractors
• Masseuses
• Restaurants
• Florists
• Music Instructors
• Fitness Centers
• Hair / Beauty / Spas
• Specialty Retailers
• Motels / Bed & Breakfasts
• Mechanics
• Handyman Services
• Day Care Centers
• Lawn / Snow / Landscape
• Pet Grooming / Boarding
• Any Other Local Business!