This review now includes updates from 2017.
I've been using RocketResponder since its launch several years ago, and I felt it was high time to put together a true, in-depth review to really help people understand the value it offers and how it can be used. So this review will include screen shots and videos along with tips you could use with any newsletter / autoresponder system.
If you're looking for this type of system, I strongly encourage you to read this entire review because of a particular RocketResponder feature that can greatly impact your email delivery rates (helps you legitimately get through spam filters) at a fraction of the cost you'll find elsewhere.
This review will also include details on when you might not want to use RocketResponder, because I want to make sure you're getting the best system for your needs.
On a final note, my links to RocketResponder are affiliate links. This doesn't increase your cost of the system, and if you choose to sign up through my link, I will be happy to test out your first sign-up process (I will sign up to see what a subscriber sees) and give you feedback on any area I think could be improved. This is input from someone who does writing and digital marketing for a living, so I hope you'll find this to be a great value!
What is a Newsletter / Autoresponder Service?
Just to make sure we're all on the same page, a newsletter service allows you to capture e-mail addresses into an email list and then to e-mail those people whenever you want (as long as they don't unsubscribe). This is what people talk about when they say "the money is in the list" -- you're building a list of people you can communicate with. (But you want to treat them as people -- not as a source of money. Provide them with value and in turn they may want to buy from you over time.)
Usually these services come with an autoresponder feature, which means that you can automate a series of e-mails to those on your list as well. You can set the schedule these e-mails are sent out on -- one e-mail the day they subscribe; another the next day; another 3 days later; and so on.
Since I see autoresponders as critical to most marketing efforts, I'll only discuss services that include that feature. But if you only want to build a list you can e-mail from time to time, and you don't want any bells or whistles, and you don't expect to build a large list over time, you could check out TinyLetter, which is a free service by MailChimp (so it's reputable). Please note that TinyLetter has a list of things you cannot do with its service, including sharing any sort of work from home, MLM, or affiliate marketing information.
A Brief Review of Other Services
As promised, I said I'd mention when it makes sense to use another service based on your specific needs. Here's my overview on this subject:
RocketResponder's Claim to Fame
There are many features to show you inside RocketResponder, and we're getting to all of that. But the two key points to RocketResponder are these:
Now onto the details. Let me show you what RocketResponder includes and how easy it is to use.
Creating a RocketResponder List
On the topic of easy, let's take a look at what's involved in setting up a RocketResponder list. Obviously you first sign up for their free 30-day trial. Then under "Manage Lists" you click "Add a List" and just fill out the page shown below. Save. Done.
They also have a TOUR to walk you through each step to get going. If you don't need this tour, you can click in the dropdown menu in the upper right and turn it off.
Below I will show you ways to get people to join your list, but notice that as soon as you've filled this out, you already have a page where a form will be hosted and can technically get people to sign up immediately.