In spite of the title here, any local business (meaning businesses that serve a local audience) may want to check this out.
I've recently written an exceptionally long article on electrician marketing, covering tips on nearly 20 areas of offline and online (digital) marketing. It was posted on the blog for Lighting Supply, as they serve the lighting needs of electricians / electrical contractors across the country (as well as anyone else needing an extensive range of light bulbs, ballasts, and commercial lighting fixtures).
Most of the topics apply to most local businesses, though it's written with specifics for electricians. Others can still take plenty away from it. And it's meant as more than just a static article -- my hope is that electricians will ask their marketing questions in the comments, and I will actively provide direct answers, making it a living document and important resource.
If you run a local business, do stop by (click the link above). And if you know any electricians, make sure you share it with them!