When you're trying to promote your business, you need to be where the people are. That's why social media is such a big deal these days, and why businesses are trying to figure out how to correctly engage in social marketing.

Many fail, however, by thinking that they should use social media to push sales. Or to only reach out when they want something. Instead, social media needs to be about offering value on a regular basis -- from quotes to tips, from articles to tools. Selling should be secondary and subtle. More of an "invitation" really.

SocialZing not only gives you the ability to post to multiple social networks or blogs at one time, but it also gives you a library of professionally written content, so you can quickly choose from quality material and post it anywhere. Even schedule it for a future date.

Most important, you can put the whole process on autopilot. Let the system choose from your designated topics. Tell it how many times a day, and which days each week, to post. And to which accounts you want the content posted. Include a URL to your lead capture page or business site and drive interested visitors to check you out.

Hiring cheap writers ends up making your business look bad. Hiring expensive writers drives up business costs. So I consider the content libraries of SocialZing to be its core value. But it also offers other features.

For instance, build a lead capture page (including one for Facebook) in just seconds. See our example here.

Then manage your leads by adding notes and action items or sending one-time e-mails; "one click" e-mails (single pre-written e-mail); or autoresponder (drip marketing) e-mails.

SocialZing also offers a robust webinar and screen sharing system, which also allows you to record your webinars so people can watch them at any time. This lets you record a presentation once and make it available any time without having to constantly redo it yourself.

Packages including the all-important content and autoposting system start at $44, and most businesses will NOT need the higher level package until it includes additional services. To get started, you can get your SocialZing account here.

The only precaution I offer -- and this does NOT take away from the value of the content and autoposting system -- is that the lead capture system is a single opt-in system. People do not have to confirm their e-mail addresses. And e-mails are sent as if from your e-mail address. They do not have auto opt-out features. So you need to treat this system as if you are working with your own e-mail system, and make sure that your leads really want to hear from you.

But that's how social marketing should be done anyway. We're no longer after the biggest list. We're after real connections with the right list. The people who want the content and products and services that we have to offer.