copywriting
_Copywriting is all the writing you use to sell your products and services to customers. This should
be all of your writing. (E-mails, invoices, etc.) But we appreciate
that only your relatively static materials (websites, sales letter,
brochures, and the like) will generally be hired out. In any case,
that's what copywriting is.
Now we can sit here and tell you that we write copy with the best of them, but you're reading our work on this site. You can pretty much decide for yourself if we can write. (Of course we're kind of casual here, and can adapt our style to your business.) But here's what we'll tell you: Steve's been writing professionally since 2001 and he hasn't gone broke yet. He's published countless books and articles, has written speeches for virtually all occasions, and has written for plenty of websites and sales letters and print ads and much more. Of course we've both studied copywriting with the very best, and Jeff was a key player for one of the largest direct mail companies in America. But wait -- that's not all. (Talk about classic copywriting!) There are other talented copywriters in the world. But we bet we've got the best total package for you. See, Steve is also a former copy editor. So we rarely get things like punctuation and grammar wrong. (Even the best copywriters get this stuff wrong all the time. If we get it "wrong," it's usually on purpose for the sake of better copy.) We're also pretty handy with design, so we can make the writing look good. Often you'd have to pay two sources for writing and design, but we combine them. Please contact us for a copywriting quote, as each job is unique. Of course our goal is to empower you, and we'll try to recommend options with the very best value for you. |
