Article Marketing

article marketing

One of the mainstays in online marketing is called "Article Marketing" -- basically the use of articles to directly or indirectly promote your business. Although typically with article marketing, you focus on value to the reader whether or not they buy from you for the reasons explained below.

In short, with article marketing, you discuss some topic related to your business in order to establish your expertise and credibility. This in itself increases the odds that someone reading the article will want to buy from you. But the article also increases the odds that you'll be found in the first place.

On the one hand, articles can be placed on your own website, which creates more content, and this is something the search engines love. The more you grow your site, the more you tend to become an authority that they want to point people toward.

Other other hand, articles can be placed onto article websites that already have high search engine rankings -- and this means the article itself can enjoy nice search engine placement. The "bio" of your article would then include links to your website, which further helps your website's search engine placement, and drives more direct traffic (from article readers) to your site.

And of course you may be looking offline to reach your audience through trade magazines. Well, we've helped with that too, and can make sure we're sticking with specs provided by the magazine.

So look to mccardellwrite for your article marketing needs and you'll get the best writing in terms of promoting credibility with fully search engine optimized articles. Rates at the end of this page.

Buyer Beware
There are plenty of places you can outsource article marketing to, and we're not the cheapest by a long shot. We'll explain why, so you know whether we're a good fit for your business.

Many people will use article marketing primarily to generate a lot of links from other websites pointing to their own website, knowing that this can help to drive up their search engine positions. But we see a problem with this: articles are designed to be read, and if you're outsourcing to non-native speakers -- especially if they don't understand your business or the marketplace -- they can actually reduce your credibility. So we recommend hiring quality writing when your effort is to generate credibility and trust.

If you're just after links, then look to a link building service instead. This is much less expensive ... although not nearly as valuable as it once was. Search engines adapt to things that are done primarily to "trick" them. They want quality, and they want to see people responding to, "Liking," or otherwise finding value in your content.

Rates
All of our rates include research and revisions to ensure your satisfaction. They also include placement on your website if we've been hired to work on your site, or placement on article websites for longer articles.

Short articles (up to 400 words):
1 Article: $150
3 Articles: $125 each
6 Articles: $100 each

Long articles (400-800 words):
1 Article: $250
3 Articles: $225 each
6 Articles: $200 each

Longer articles available. Please contact us for a quote.