I've been fascinated with advertorials since I first really became aware of them when working for a paper. The whole idea to an advertorial is to essentially buy your way into editorial content. You purchase a display ad, then design it to look like content that informs and persuades while achieving some of the credibility usually reserved for written content.

Yes, usually an ad designed like this needs to reference that it is an advertorial, but this can also be done in subtle ways so that the effect is still to capture that credibility.

To maximize the value of an advertorial, however, I believe you have to maintain that credibility, and this is done by educating the consumer rather than making a hard sales pitch. Much as you would through social marketing. Always better to empower people, to give before you receive. And this you can do through an advertorial done right.

If you need a strong advertorial for your business, we can write yours and even design it to fit your space in a display ad. Since there are lots of factors, from what you're providing us to whether you need writing and/or design handled for you, please contact us for our best quote.